Step 1 Solution Engine (or Perpetual Marketing)

Published on April 27, 2013 by

The first step for any Golden Goose business is sales and marketing.

Train 1

A "solution engine" goes beyond the traditional discipline as the entire organization is attuned to finding solutions for customers. This is perpetual marketing. And as the focus of the entire organization is finding solutions, customers find themselves returning to the Team and spending more money, more often.

A pipe dream, you say?

Amazon did this...and generated phenomenal growth. Their spinoff, Kiva Systems is a result of this kind of focus. They created a different kind of material handling company and a complete warehouse automation solution. "Kiva customers view their supply chain as a competitive advantage."

Learn more here.

How will your company implement a solution engine?

Published in 6 Steps

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